During my time at Marchon, I was an integral part of the creative team working on the Nike Vision Spring/Summer campaign. My role involved contributing ideas and collaborating closely with senior designers and our art director to bring the campaign's vision to life. Although I wasn't the primary decision-maker, I actively participated in discussions, offering insights that helped shape the campaign's visual direction.
One of my key responsibilities was working on the production of the campaign brochure. I took charge of designing and assembling the brochure using Adobe InDesign, ensuring that it met the high standards expected by the brand. Throughout the process, I continuously sought feedback from senior designers, refining the design to align perfectly with Nike Vision's aesthetic and messaging.
The brochure, available in both print and digital formats, was a crucial element of the campaign, designed to be distributed globally. It provided clear guidelines on how the slogan, tagline, imagery, and typography should be used, ensuring consistency across all markets. My involvement in this project allowed me to hone my design skills and deepen my understanding of brand consistency on a global scale, all while working collaboratively with a talented team.